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SBI informative video
SBI
Introduction
Brief
SBI bank
Freelance Art Direction in collaboration with Square Peg Films (Agency)
The State Bank of India is India's leading bank in terms of income and capitalization. It is a public bank owned by the Indian federal state, its headquarters are located in Bombay.
To create the complete design for an info-graphic animated video that invites participation in SBI’s #inspiredbanking initiative to discover innovations in banking. I needed to create design elements that translated the script provided by the agency.
Role
Softwares Used
Art Direction & Story Board
Illustrator & Photoshop
Design Journey
To make the video engaging from start to end, I used the keyhole design from SBI’s logo and then made it morph into various animated shapes that translate the rest of narration in the video Using SBI’s bank brand color palette, I created a bright tapestry to keep users involved. The design which began the video’s story by using one design element of SBIs logo (the keyhole) gradually morphed into various telling shapes, before it morphed into the brand’s complete logo
The goal was achieved in a month. It took a week to finish with the storyboard and finalize the design, and and more than a week to animate. The whole project was created in collaboration with animators, a production team and the SBI client coordinator.
SBI Video
Click on the PLAY BUTTON to see the full video
Ideation & process
These frames underwent numerous iterations and underwent multiple rounds of user testing, all contributing to the final results
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