Leveque Avocat Branding & Website
Exploseo
Introduction
Brief
Role
Software used
Leveque Avocat Branding & Website
UI/Graphic Designer in Exploseo (France)
A new advocate firm in Charleville-Mézières, France specializing in "code du travail", the Labor Code that sets minimum rights and maximum obligations applicable to all employees.
Create a brand identity that will set a guideline and tone to all the medias. Make a website which will help the clients to book an appointment or contact the firm very easily and show all the necessary services provided by the advocate.
Branding Identity Design and UI/UX design
Adobe XD and Illustrator
Design Journey
The design trail from branding to website development for this project began with the conceptual logo that I created, embodying all aspects of what the firm specialized in. The idea was to create something professional yet abstract and thoughtful, as well as something that stood out from average law firm logos.
Since the logo went through many levels of iterations before being finalized, it ended being a good exercise for refining the usage of the brand’s colours, fonts and design style that I had set. This made it incredibly easy for me to quickly expand this and create the brand’s website, print and digital media, while making every collateral look like it belonged to one family.
Being a new advocate firm, the client was incredibly happy with the results since it would help them stand out and boost their recognition.
