The project extensively involved creating Reparoo’s branding, design theme and guidelines from scratch. Being the only designer on the project, meant doing a lot of research and brainstorming by myself, before concluding that the best route was to position Reparoo as a visually friendly, trustworthy and problem-solving brand. In order to embody these values in design, me and my team decided that the best route was to put my illustration skills to use and create a loveable mascot. 

While the mascot went through many stages of sketches and iterations, the design process was enjoyable since everyone on my team found all the options adorable. The visual theme I created for the brand went through quickly soon after, however the website we ended up designing turned out to be very complicated as there were many layers, partners and categories to be included under one umbrella website. 

The project took a few months till completion, but at the end of it: in place of where a good brand with no design or branding once stood, was now a happy, instantly likeable and welcoming beaver ushering customers to a brand that looked and felt professional, reliable and people-friendly.