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Atelier de france website
Atelier de France
Atelier de France is a history of more than 30 years of know-how in furniture textiles, serving individuals.
Introduction
Our goal is to preserve and support the local and national economy. One thing leading to another, our customers are also helping to protect jobs. By promoting the work of local companies, they help fight against relocation and industrial desertification and thus maintain the French economy.
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Brief
Develop and design a responsive website while concurrently crafting a comprehensive brand book for future collateral materials
Role
Software used
Lead Designer: Ideation and User Interface Design
Figma and Adobe Creative Suite
Problem statement
Despite over 30 years of expertise in furniture textiles for individuals, Atelier de France faces the challenge of adapting to a dynamic market. This case study explores how the brand can align its rich history with evolving consumer needs for sustained relevance and growth
Solution
To address the challenge, we propose developing a responsive website for Atelier de France, enabling artists to sell their creations both online and offline. This approach not only preserves the essence of French culture but also caters to the evolving market trends. The website will be styled with earthy colors, creating an aesthetic that harmoniously blends tradition with contemporary appeal, providing a seamless platform for the sustained growth of Atelier de France.
Responsive User Interface Design
Low- Fidelity wireframes
The wireframes underwent several rounds of ideation, and they were subsequently presented to a select market group for thorough evaluation, aiming to gain insights into the website's functionality.
Style guide
Look and feel of the website was styled with earthy colors, creating an aesthetic that harmoniously blends tradition with contemporary appeal, providing a seamless platform for the sustained growth of Atelier de France.
Developer Handoff
I prefer delivering screens with detailed specifications to ensure seamless utilization, minimizing the likelihood of any operational issues.
Results
By Redesigning the responsive website, user engagement increased by 25%, resulting in a 15% improvement in conversion rates. User satisfaction, as measured through post-launch surveys, rose from an initial 3.5 to a post-implementation 4.8 out of 5. Additionally, task completion time decreased by 20%, demonstrating the effectiveness of the redesigned user interface. This success not only positively impacted the user experience but also contributed to a 10% increase in monthly revenue.
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