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Welspun Video Graphics
Welspun
Welspun Group
Freelance Art Director in collaboration with Goodfellas studios
Introduction
Welspun Group is one of India's fastest-growing global conglomerates with a global presence in over 50 countries and a strong team of over 26,000 home textile manufacturers in India spanning varied ethnicities, cultures, and geographies.
Brief
Create an animated video that highlights the features of the Welspun Mattress that was relatable to both an Indian and global audience.
Role
Softwares Used
Art Direction, Illustration & Character design
Photoshop and Illustrator
Design Journey
This project involved collaborating as a freelance designer with the content and animation team of the studio that had recruited me for the project. Apart from creating the illustrations for the animation, I had to also coordinate with them for the art direction of the project .
The challenging part was to adapt an illustration style that appealed to the target audience and made the product relatable. Every minor script change involved coming up with huge changes in the illustration, since I had to illustrate every character and design object in a way that it was easy to animate each component of each illustration.
Welspun Video
Click on the PLAY BUTTON to see the full video
Character Sheet
Color Palette
Ideation and the process
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